As we all emerge from the Christmas slumber and crawl out of the mountain of wrapping paper, it’s important we consider our businesses and how we’re going to focus and strategise our marketing in 2019 to get us more customers.
So, to help you do this we’ve compiled 7 ways to get more business through social media in 2019.
Now, before we get to the meat of it – a lot of these tips are timeless – things you should be doing on social media regardless of the fact we’re moving into 2019. However, some are new trends which are emerging and are very much worth dipping your toes into to get ahead of your competitors and ultimately use social media to get you more business.
This is fairly standard. Make sure you’re posting regularly on your business accounts. By regularly I’d say between 3-5 times a week is the sweet spot.
This however, like every aspect of marketing depends on your business. Test different posting frequencies and see when you get the best response from your audience.
Also, don’t prioritise quantity over quality. Despite quantity seeming to be the most logical route, one quality post that reaches 10,000 people is worth a lot more than 5 posts where each reaches 500 people.
To summarise, test your posting frequencies but start off with 3-5 quality posts a week.
Combine paid with organic
Social media marketing is becoming a much more crowded arena. With more businesses realising the importance of social media marketing, every social media platform including Facebook, Instagram, Twitter, LinkedIn and so-on are becoming very noisy.
Organic reach is decline. In non-jargon language, organic reach is the amount of people you posts reach without paid advertising.
For example, in June 2016 organic Facebook reach for Facebook pages followed the trend of the previous years and dropped to 2%. So, moving into 2019 this figure is most likely even smaller.
Is it time to panic?!
No, to survive it’s important to adapt.
So adapt your social strategy by combining organic reach with paid reach. This means continue your standard posts but combine them with paid advertisements on different platforms.
This doesn’t have to be spending £100s on advertising; £5 or £10 here and there can be just enough to reach new audiences and broaden your reach.
The best way to get more business through social media is to build trust with your audience. One of the best ways to build trust is by giving away free stuff.
I don’t mean free stuff as in competitions, hampers, and vouchers, but instead valuable information and content.
Engage your audience with tips, advice and general value. You can do this a number of ways including videos, text-based posts and commenting on other’s content.
It doesn’t have to be presented perfectly, but it does have to be authentic and valuable to your audience.
Consistently sharing real value with your audience builds a relationship and trust with your audience over time.
So when they require your product/service, you’ll be the business they turn to.
A study by Cisco predicted 80% of the world’s traffic will be video in 2019.
That stat is crazy! 80% of all traffic will be viewing videos. Now, if that doesn’t scream a demand for video I don’t know what will.
In 2019 it’s an absolute must that you use video in your social media strategy.
We’re all guilty of it, scrolling through social media relentlessly. Now the next time you’re doing just that, consider how many times you stop the scrolling to watch a video. They’re attention grabbers; we love visual things as humans so video is perfect for getting our attention.
That’s clearly shown a demand for video content but how does this get you more customers through social media? Forbes found 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy.
Consider 64% of your potential customers could be more influenced to buy from you after seeing more video content from your business.
Don’t ignore this one, implement it!
As an extension from video content, live video content is becoming extremely powerful. Facebook and Instagram are very well known for live video content and we feel this trend will spread across other platforms.
Why is live video so important?
Well, as a little bonus whenever you start a new live video on your Facebook page or Instagram account your audience receives a notification letting them know you’ve gone live. This is a neat little way to prompt a bit of brand awareness and to keep you at the front of their mind.
Furthermore, with live audiences you can directly converse with your audience and respond to questions and comments on your video. This is as close to a personal conversation as you can get and does wonders for building relationships with your audience.
Once again, live video helps to build relationships with your audience and acts as a reminder to them. These relationships can result in your audience coming to you to purchase your product or service.
Utilise social groups
Utilising groups and communities on social media can be a great way to increase brand awareness and even generate leads.
Facebook groups are a great example of this. LinkedIn pods have also been growing in popularity.
The beauty of social groups is they cut down audiences into specific demographics.
For example, Community Notice Boards (Facebook) include 1000s of people all from local and nearby areas. If your business operates in this area these groups can be an excellent way to increase brand awareness and let members know about specific offers or deals you may have coming up.
More specific than this, groups can even include locations and interests. For example “Hobby in Location”. So in use this could be “Marketers in Norwich” or “Golfers in Norfolk”.
Consider who your target market is and whether your product or service is location dependent, then go hunting for ideal groups for you to join. Facebook has millions of groups so it’s likely you’ll find a group that suits your business.
As a note, always check the group rules on any platform as some groups forbid advertising.
However, as we discussed earlier, we should be aiming to build trust by adding value, and by educating and entertaining our target audience rather than trying to ‘hard sell’ straight away in these groups.
Consistently engaging in these groups and being a helpful hand can lead you to become the go-to for your product or service.
Have a strategy
Having a strategy is absolutely key to getting more business through social media in 2019, or any year for that matter.
What do we mean by this?
To do anything well you need to plan and prepare. Ultimately, you need to know what you want to get out of social media.
Do you want to increase brand awareness or generate more enquires?
If enquires, where do you want the enquires to go? To your website, to message your business page/account directly, or somewhere else.
There’s simply so many factors to consider when determining what you want to get from social media that you need to nail these things down.
This enables you to then work out a strategy. A strategy includes, a target audience, audience reach targets, enquiry targets, CTA structure, content types and much more.
Without a social media strategy you’re merely floating around on social media with no direction and will see little results compared to having a strategy which is consistently propelling you towards your business’ goals.