5 Reasons Your Marketing Strategy Must Include Bing Ads

Bing ads logo and blog title

If I was to say ‘pay per click’ to you, you’d immediately think Google and Google Ads right?

Google Ads is what most people associate with pay per click. But there are other options including Bing Ads.

Bing Ads!?

“No thanks, I don’t want to place an Ad on Bing to be seen by 1 of Bing’s 7 regular users.”

I don’t blame you for thinking that. But, Bing boasts 136,000,000 unique searchers.

By not using Bing Ads as part of your search marketing strategy you’re probably missing out on lots of business opportunities.

Here’s why…

People who search the Bing Network spend 36% more than the average internet user

This stat is incredible, isn’t it? Who would’ve thought?

The Bing Network audience spends 36% more online when shopping from their desktop computers than average internet searchers.

By not using Bing Ads you’re missing out on an audience who are keen to spend money on websites found through Bing.

Bing Ads has less competition and cheaper cost per click’s (CPC’s).

Despite having 6,000,000,000 searches per month, Bing is a lot less competitive than Google when it comes to pay per click. Therefore, the cost per click (CPC) is much, much lower.

This means that with Bing Ads pay per click advertising you can achieve much greater return on investment (ROI) since the cost per conversion is likely to be lower.

6 billion monthly searches

As mentioned before, Bing has a huge number of searches each month. Once again proving Bing Ads is not something to be ignored!

Import your campaign straight from Google Ads.

Bing has an incredibly neat function in which you can directly import your Google Ads campaign(s) into the Bing Ads dashboard.

This means you don’t have to spend time re-setting up all of your pay per click campaigns. You can ‘plug and play’.

3 Search Engines

When using Bing Ads as part of your search strategy and pay per click campaigns, your advertisement is seen on BingYahoo, and AOL.

This connects you with millions of searchers expanding your reach to a larger set of audience. This is a huge audience that you’re missing out on by not only using Google Ads for your pay per click strategy. This usually means that you can expect to see higher click-through rates (CTR’s).

£100 when you spend £20

Finally, if that wasn’t enough Bing have tried to sweeten their offering just that bit more by offering £100 of ad spend when you spend an initial £20 if you’re new to Bing Ads.

Take a look at what your average customer is worth, do some research on average click-through rates on Bing as well as cost per clicks and give Bing Ads a try!

Alternatively, book a pay per click consultation with us. We’ll help you decide whether Bing Ads is worth trying for your business, and we can even set up and manage your Bing Ads pay per click campaign for you.

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