How To Write Website Content

In This Article

You’re ready to embark on your new website project – how exciting! Now, it’s important to ensure the website content (text) is spot on. 

I believe that the most beautiful website with bad content is not going to perform well (and vice versa).

So, this short website content writing guide will help you write content that will impress your potential customers and lead to enquiries, sales and bookings.

Step 1: Create a blank document 

You can use any tool you feel comfortable with. E.g. Google Docs, Microsoft Word, or Pages. This is where you’re going to write your website content.

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Step 2: Write down the new website’s page titles

In the document, write down the titles of each page/product that’ll be on your new website. It’s worth making these large/bold, to distinguish these titles as page titles, rather than sub-headings (which we’ll get onto shortly).

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Step 3: Make notes under each page title

Write notes under each page title to ensure you touch on all of the areas which you need to mention on the page. This could include things like:

  • Your unique selling points (USPs)
  • Guarantees 
  • Reviews
  • Services
  • Links to external/internal resources and information
  • Anything else that you want to include
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Step 4: Add sub-titles under each page

Based on your notes, make sub-titles under each of your page titles. These sub-titles will make the structure of your page. So, consider the journey of your potential customers:

  • What do they want to know first?
  • What is going to hold them on that page and keep them reading?
  • How will you build trust with them?

Extra tips:

  • If you’re writing content for pages that are going to be somewhat similar e.g. service pages / product descriptions / project pages, try to keep the structure of these pages similar. For example, each service page may have the following sub-titles “What is X service?”, “How will X service help me?”, “X service: Case Studies”, “Contact us regarding X service”.
  • Consider your main SEO keyword(s) for the page. Is it possible to naturally include the keyword in the sub-titles? If so, do it!
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Step 5: Write your website content

You’ve done the hard part. Now the preparation is sorted you can continue and write the website content for your new website. 

Extra tips:

  • Include links to internal and external pages and resources
  • Consider your website keywords and use them where they fit naturally
  • Write your content for your customers – what do they care more about – the entire history of your business, or how you can help them with your product or service?
  • Keep the content snappy, to the point and break long pieces of content up into lists and sub-headings where possible
  • Build trust with your potential customers – include things that they care about and will fill them with confident to purchase or contact you

Click here to view the dummy website content for “ABC Accounting Ltd” (pictured above).