I Like Building Websites for Companies That Drive Vans

It feels a strange thing to say, but it’s the best way I can describe it…

I like building websites for companies that drive vans.

A varied client base

I work with a huge array of businesses. A few include campervan hire, plumbers, construction companies, veterinary photographers, sports coaching, magicians, quantity surveyors and so much more.

But I’ve started to notice a bit of a pattern throughout my work.

I really enjoy working with companies that drive vans.

The best results

I find that home service businesses, trades and ultimately businesses who provide a service in their the local area get the best results when we work together.

These types of businesses include (but are not limited to):

  • Plumbing
  • Electrical Contracting
  • Building
  • Construction
  • Carpentry
  • Kitchen Design/Fit
  • Bathroom Design/Fit
  • Roofing
  • Scaffolding
  • Car Repair
  • Plant Hire
  • Removals
  • CCTV Installation
  • Windows
  • Doors
  • Driveways
  • Skip Hire

Why do ‘van driving businesses’ get the best results?

High demand online

I’ve found through my experiences that these types of businesses are searched for a lot online. You can see that by checking out the data on Google Ads Keyword Planner or SEMRush.

Less competition online

Very generally speaking, the quality of their local competition’s online presence is lower than in other industries e.g. accountancy. I appreciate this is a huge generalisation but in my own experience, I’ve found it’s easier to break through online in these trades. So, with a conversion focused website design and a way for their website to be found in the search engines i.e. SEO or Google Ads, the results can be immense.

Local SEO (local search) is powerful

Almost all of the examples I listed above are businesses providing their services on-site in the local area. So for example, when you need a plumber, you’re likely to search for a ‘plumber near me’ or a ‘plumber in Kings Lynn’, meaning if these ‘van-driving businesses’ have a good local presence on Google it can be really effective to passively generate new leads and business.

A question for you

So, there you have it. I love working with van-driving businesses and now you know why.

But, my question to you is what would you refer to this business group/type as? 

Trades…?

Home services…?

Let me know what you think by leaving a comment on this post.

If you drive a van and need a website I’m your man

Apologies for that ^, that was terrible. 

But, hopefully, you get the point. I love working with businesses who provide a service on-site in the local area.

So, if that sounds like what you do feel, free to check out a few of my case studies and get in touch to discuss your new lead generating website design.

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